Switzerland Tourism, YouTube series ‘YouTube series’ YouTube series best Indian influences, etTravelworld

Swiss Tourism has launched a new YouTube-based travel series, bringing together four teams of popular Indian digital creators for an epic journey through the country’s landscapes. The show mixes Cultural Intelligence with Cultural Intelligence as a playground for adventure and a canvas for story.

Filmed on multiple locations, the series covers the city life of Zurich, interlaken and jungfrau, the alpine peaks of Geneva’s lake district, the panoramic views of Laax and Engelberg and Mürren and the Schilthorn. The Swiss travel system serves as the logistical backbone of the shekats, with scenic trains, boats and cable cars connecting and playing a key role in shaping the narrative flow.

Four participating teams bring different perspectives to the journey. Many of the team’s AAAPs — Archana Puran Singh, Parmeet Sethi and sons Ayeshmaan and Aaryana — highlight the multi-faceted dynamic of the journey. Traveling solo, Barkha Singh demonstrates the independence of a passenger and the power of solo exploration. Afhi Khanna and Shivesh Bhatia, along with Nawez, Nagma Mirajkar and Awez Darbar, add elements of camaraderie and creativity, as the couples travel with high energy and playful competition.

Offering a mix of strategy, adventure, and fun designed for a young digital audience, Episodes features adrenaline-fueled action, a strategy, adventure, and fun.

Ritu Sharma, Deputy Director and Head of Marketing – India, Swiss Tourism, said:
“Switzerland and India share a deep, emotional bond that goes beyond tourism – with a shared love for cinema, culture and beauty and storytelling, it was to celebrate Switzerland through a contemporary lens that resonates with today’s Indian travelers.” Christian Schoch, Switzerland Tourism – India Director –
“YouTube today is not only for entertainment, but as an entertainment engine, as an exploration of this dynamic ecosystem, we saw this series as an opportunity to promote only Switzerland.

With a family lens, solo travel, friendship and couples travel, Ticket to Switzerland aims to inspire Switzerland not just as a destination, but as an experience in the form of personal connections and discovery.

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