Swiggy Partners with Tourism Western Australia, EttravelWorld for Quokka-themed campaign in India

Image credit – Stock Photo ID: 1690854336

Swiggy has announced a partnership with Tourism Western Australia (TWA) to celebrate World Tourism Day. The collaboration seeks to increase awareness of Western Australia as a travel destination among Indian travelers in relation to Western Australia, blending Swiggy’s recreational appeal with the everyday convenience of the region.

At the heart of the campaign is the Quokka, known as the “happiest animal in the world”. Quokka has been integrated into the Swiggy customer experience as a mascot appearing on Order Tracking Maps, Banner ads and Instamart promotions. The campaign highlights the ‘Quokka Selfie’, a social media trend that has become a popular moment for visitors to Western Australia.

To increase engagement, Swiggy has introduced a game called “Quokka” challenge in its app. Users are invited to explore a digital travel map of Western Australia and find five quokka icons hidden among key landscapes. One entrant selected in a lucky draw will win two return tickets to Western Australia sponsored by TWA.

Tom Upson, Director Markets and Aviation, Western Australia is one of Western Australia’s most important and fastest growing visitor markets. Put our destination firmly on your travel radar. “

Sidharth Bhakoo, Swiggy Food Marketplace Swiggy Food Marketplace looked at our partnership with our consumers with something meaningful. reflects this vision of Quokka.

Arjun Mukundd, Tourism Western Australia, Western Australia is all about creating moments of happiness that last a lifetime. With this campaign, we invite you to imagine your own moments of joy in Western Australia, explore our natural wonders or experience our unique culture. “

Campaign running till 11 October 2025, Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune and Chennai. Timed with India’s festive season, the initiative targets strong overseas travel markets where Swiggy has a significant user base.

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