Saudi tourism, successful roadshow in India, ettravelworld

The Saudi Tourism Authority (STA) strengthened its engagement with the Indian travel trade with a three-city roadshow between Hyderabad, Ahmedabad and Delhi between the 15th and 19th. The initiative reflects STA’s growing focus on India as a priority source market and highlighted Saudi’s expanding tourism portfolio across leisure, muse, group travel and destination weddings.

The roadshow brought together 15 Saudi suppliers, including DMCS, DMOs and Airlines, who connected with over 500 Indian travel buyers. These sessions provided opportunities to share product updates, exchange insights and explore collaboration. Showcasing Saudi’s diverse offerings, the program highlighted UNESCO heritage sites, cultural attractions, natural landscapes and a line-up of global events.

STA also introduced new leisure and group packages at the roadshow, new leisure and group packages tailored to Indian demand. This has appealed to Saudi luxury travel, with immersive experiences such as exclusive desert retreats, red sea resorts and cultural itineraries. Participants noted a growing interest in mules and wedding travel, reflecting India’s strong demand for premium and authentic destinations.

The roadshow also featured Cristiano Ronaldo, STA’s international campaign, “I came for football, I was for more”. The campaign defines Saudi’s evolving identity as a destination that blends world-class sports with entertainment, culture and lifestyle.

Alhasan Aldabbagh, President of APAK at the Saudi Tourism Organization, said the Saudi Tourism Organization is a key part of unlocking India’s potential as a significant source market. Fairs and marketing campaigns to unlock new opportunities. “

Among the roadshow highlights, Six Flags is set to debut Giddia City, record-breaking thrill rides and the Aquarabia water theme park. The MDLBeast Soundstorm Festival near Riyadh also highlighted KAEC’s growing role as a Red Sea Hub for business and leisure. Interactive activities, including an elaborate competition, further engage the working trade audience in all three cities.

The successful Roadshow reflects the possibility of Saudi establishing deeper trade ties in India, targeting the leisure, mice, wedding and group travel segments, positioning itself as a compelling choice along the momentum from its ongoing global campaigns.

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