Peninsula Hotels has appointed Julien Munoz as Chief Commercial Officer, Ettravelworld

Hongkong and Shanghai Hotels, the parent company of Rain Hotels, will be the new chief commercial officer (CCO) on November 12, 2025. Munoz will lead the global sales and marketing strategy and will report to executive officer Benjamin Vuchot. He will also be a member of the group management team contributing to the overall commercial growth and strategic direction of the company.

Munoz is a seasoned professional with over 25 years of experience across the luxury hospitality, entertainment and digital sectors. He joins Monte-Carlo Societe Des Bains de Mer (SBM), a Monaco-based public company in which the principal holds a majority stake. During his time as chief commercial officer and member of the Executive Committee at SBM, Munoz played a key role in leading commercial transformation in a diverse portfolio that included luxury hotels, Michelin-starred restaurants, entertainment venues and the iconic Casino de Monte Carlo.

At SBM, it has been instrumental in driving digital innovation and CRM transformation, along with optimizing brand positioning and driving revenue. Monako F1 Grand Prix və Rolex Monte-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo-Carlo ustaları kimi yüksək səviyyəli beynəlxalq tədbirlər zamanı onun rəhbərliyi qrup üçün strateji təşəbbüslər həyata keçirdi.

Commenting on the appointment, Benjamin Vuchot, CEO of HSH, said:

“Having Julien lead the management team is a new chapter in a new chapter for investment in our people and we are exploring new growth opportunities for the business.

Julien expressed his enthusiasm about Munoz’s new role:

“I am honored to join a company with such a remarkable heritage and reputation for service excellence. I look forward to working with this talented team to build on the company’s rich tradition of exploring new opportunities for growth and to continue to uphold the values ​​that make this company so exceptional.”

Prior to his work at SBM, Munoz held senior management positions at Radisson Hotel Group, Etisalat Digital, Dubai parks and resorts, Disneyland Paris where he led commercial and digital initiatives across the EMEA region.

He holds an MBA from Essec Business School and Cornell University along with a BA in hospitality management from Ecole Hotityiere de St Quentin EN.

With this appointment, ESH is stepping up to expand the global brand influence of its hotels on the peninsula while leveraging digital transformation to continue long-term growth in the luxury hospitality market.

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