MakeMyTrip launches ‘Travel Ka Muhurat’ campaign to boost the festive travel season in India

Image Credit – Istock-2161498980

MakemyTrip, India’s leading online travel company, has announced the launch of ‘Travel Ka Muhurat’, a first-of-its-kind initiative designed to mark the start of India’s year-end travel planning season. Ay-Long Real Estate brings together airlines, hotel brands and banking partners to provide exceptional value for essential travel services such as flights, holiday packages and visas, forex and insurance.

More than 25 Marquee Airlines, Air Indigo, Indigo, Air India Express, Etihad and AirAzia, Leela Palaces Hotels and Resorts, Sarovar Hotels, Royon Orchid Hotels, Wyndham Hotels and Resorts, Atlantis Resorts, Amari Hotels and Resorts and Millennium Hotels and Resorts are participating in the campaign. Initiative, Ama Stay & Roads, Eliva and Zafartars, also include villa partners catering to various travel preferences.

‘Travel Ka Muhurat’ will showcase India’s most loved holiday destinations – to global favorites such as Goa, Kerala, Rajasthan, Jammu & Kashmir and the Andamans, Dubai, Abu Dhabi, Singapore, Malaysia, Thailand, Vietnam and Europe. Each week of the campaign will find the spotlight on a selection of combinations, mixing beaches, hills, culture and urban experiences to inspire travel planning.

The campaign is further enhanced through an exclusive partnership with key bank partners – Axis Bank, HDFC Bank and HSBC Bank along with network partners VISA and Rupay. Every week until November 2, 2025, HDFC Bank will be introducing different discount offers starting with an instant discount of up to 15% on credit cards.

Bukuriya of ‘Travel KA Muhurat’ is from 29th October to 30th November 2025 with Early Access, Exclusive Black Friday deals and daily lightning at 6:00pm from 9:00pm to 9:00pm with limited inventory flash offers.

Speaking at the launch, Rajesh Magow, Co-Founder and Group CEO, Makemytrip, said:

“Travel Ka Muhurat wants to make the planning experience as exciting and inspiring as the travel experience, on a scale that delivers exceptional value to our travelers, while being first class for both travelers and our partners.”

MakemyTrip’s decision to launch ‘Travel Ka Muhurat’ is rooted in data-driven insights about booking behaviours. The company observed that nearly 30% of Indian travelers have finalized their year-end travel by November, expecting higher fares and limited availability in December. International travel bookings also rose earlier, with a spike typically seen in October.

This evolving pattern has highlighted a clear window for pre-season travel planning, which MakeMyTrip now aims to designate as India’s annual travel planning moment. Designed to help travelers act decisively during this period, ‘Travel Ka Muhurat’, curated offerings, destination inspiration and collaboration of ecosystems – formalizes a new calendar event in India’s growing travel landscape.

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